AI Overviews and Data Center Power

A U.S. Amazon data center
Image: Tedder - CC BY-SA 4.0
David Pogue on Substack writes that "When you do a Google search these days, you generally see an AI Overview panel above the search results. It’s intended to summarize the answers to your query, so you don’t have to click any links. The first problem: By Google’s own calculations, the AI Overviews are incorrect 28% of the time. The bigger problem: AI is an environmental disaster. It’s already a monstrous energy hog, and its appetite is doubling every six months."
He gives some data about this data center power situation:
- 4,200 data centers that AI companies have built and 1,500 more are going up as you read this
- By 2030, AI will consume 945 terawatt-hours of electricity. That is enough to power every household in California, Texas, Florida, New York, Ohio, and Pennsylvania combined. Almost incomprehensible.
- 60% of that power will come from polluting power sources.
- Don’t care about the environment? How about your power bill? AI’s power needs have driven up electricity costs as much as 15% in the last year, with another 8.5% hike coming by the end of 2026.
- Add in more rolling blackouts during heat waves this summer.
But it’s not just Google, because almost every big company is eager to add AI to their products.
Pogue's note of hope is that a few people, like Sheila Morovati, are trying to make AI optional. Morovati is the founder and president of a nonprofit called HabitsofWaste.org. Her movement is called Opt-In AI with a goal of no AI at all unless someone asks for it. The default setting should be the most sustainable and least annoying option.
