Push and Pull Learning

push pull

Recently, a former colleague asked me what I thought about push versus pull learning. I knew the terms more from social media marketing but hadn't really used them in learning situations. In marketing, examples include whether to decide to subscribe to a newsletter by email or snail mail (you pull that information by choice) or a newsletter that comes to you automatically (it is pushed at you).

In general, I think people prefer to pull (choice) over having it pushed at them. Companies might prefer to push, but that probably comes with the option to stop that push (unsubscribe.)

Moving these approaches - or just the terms - to education makes some sense.

In a push approach, teachers decide on the information, approach, delivery method, and speed of delivery. It is how education has been done for centuries. It tends to start with what Bloom and his taxonomy would categorize as knowledge-level remember and understand questions. These would build toward more critical and creative thinking. With pull, students enter into creating, evaluating and analyzing that requires them to seek knowledge and understanding.

This conventional classroom-styled learning is not the only approach in the 21st century. Pull learning allows learners to access information at the point of need, the way they prefer (in some settings) at the speed they find comfortable. I think that the initial surge of MOOCs back in 2012 is a good example of learning that learners pulled as needed.

Pull puts learners more in control It flips the teacher-centered learning setting. However, we must acknowledge that learning in school at all levels is still very much push learning. Fortunately, the idea that students should be able to pull some learning as they feel they need it is gaining more acceptance and is being incorporated in instructional design planning.

Currently, pull learning experiences are probably best suited to workers who have learning needs based on job roles, personal knowledge, and advancing their career interests.

Ideally, learning is "push-pull" with appropriate information provided by a push and additional information required to complete tasks and goals pulled as needed. This is not really a new approach. When you were a student, you were certainly pushed information, but you might well have gone beyond what was provided and pulled additional information that you felt you needed.

MORE
https://www.responsiveinboundmarketing.com/blog/the-difference-between-push-and-pull-learning

https://www.teachthought.com/education/push-teaching-vs-pull-teaching-thinking/

https://barkleypd.com/blog/pushing-or-pulling/

Microlearning

In my years developing online courses starting at the turn of the century, we discovered quickly that students had no interest in recorded 90-minute lectures on tapes, CDs, DVDs, and eventually online. They hit the fast-forward button frequently.

I had learned in my secondary teaching years before my higher ed years that chunking material was essential.  Chunking is the process of breaking down instructional materials into smaller, "bite-sized" pieces and then arranging them in a sequence that makes it easier for your learners to learn the material. Think of how we write phone numbers: 800-289-9246 rather than 8002899246. We do it for dates, we make categories, chapters, heading, subheadings, menus.

The more current term for this seems to be "microlearning" which is used in education and professional development. These short, focused bursts of learning, are often delivered in the form of videos. Proponents will say that this is also effective for time-poor and attention-deficient learners, though that is arguable. 

We know that video accounts for the vast majority of Internet traffic. Of course, it's not all learning. In fact, much of it is entertainment, but educators can learn from how entertainment uses video and media. All those short clips from late-night talk shows or Saturday Night Live get far more views than would a full version of the show.

The effectiveness of microlearning depends on a range of factors: the quality of the materials being delivered, the context in which they are being consumed, and the learning objectives of the individual.

Microlearning in education, especially online, can include:
Text (in phrases, short paragraphs)
Images (photos, illustrations)
Videos (of the short variety)
Audio (also short)
Tests and Quizzes (yes, shorter is better)
Games (such as simple single-screen challenges)

MORE
https://www.umass.edu/ctl/resources/how-do-i/how-do-i-chunk-content-increase-learning

https://thepeakperformancecenter.com/educational-learning/thinking/chunking/chunking-as-a-learning-strategy/

https://elearningindustry.com/what-is-microlearning-benefits-best-practices

microlearning info
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