Marvel Comics

Posted by Kenneth Ronkowitz on

Marvel

"You don't have that spinner rack of comic books sitting in the local (supermarket) any more," Marvel Publishing president Dan Buckley recently said. "We don't have our product intersecting kids in their lifestyle space as much as we used to."

Ain't that the truth. English teachers may be complaining that kids don't read the novels they assign, but their students are not even reading comic books.

"Kids' lifestyle space" is that wonderful and irksome Internet, and it's hurting that part of print publishing too.

Marvel has some catching up to do. Dark Horse Comics has monthly anthologies available for free viewing on their MySpace and DC Comics also put issues on MySpace and launched a competition-based Zuda Comics, which encourages site users to rank each other's work.

Marvel doesn't let you download the comics, and they don't post them online until they've been in the stores for 6 months. This is experimental. They want to see what it does for sales. Will it have a positive or negative effect, or any effect at all?

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