Presenting Like Steve Jobs
Apple co-founder and CEO Steve Jobs has become known for his product launch presentations. So, it's not a big surprise that a book like The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
would be published. It's written by communications coach Carmine Gallo. In it, he tries to describe how to use some of Jobs' strategies in your own presentations.
Gallo is aiming at a business audience (he also wrote 10 Simple Secrets of the World's Greatest Business Communicators
), but as he says in the book, Steve Jobs doesn't really sell computers and iPods - he sells an experience.
Does this translate to a classroom? I think most of us also hope to inform, educate, and entertain, and some of us are equally theatrical - being concerned about our "script," use some props, and try to use strong visuals.
Oversimplified, Gallo notes five elements of Jobs' presentations that you might use to sell ideas.
HEADLINE(s) Short, Twitter-age main ideas (MacBook Air = the world's thinnest notebook)
SIMPLE SLIDES Simple, clean Apple products and simple, clean presentation slides that are more visual and devoid of bullet points. Gallo says the average PowerPoint slide has 40 words, but that Jobs might have 7 words in 10 slides.
DEMO(s) Jobs is into demonstrating a new product or feature by the 10 minute mark.
HOLY SMOKES MOMENT(s) It's tough to have what neuroscientists call an "emotionally charged event" in every class. (Steve Jobs doesn't have to present 180 days a year or every Monday and Wednesday in a lecture hall.) But, if you have one "mental post-it note" moment that students can take away... Okay, when he launched the iPod in 2001 and said, "In our own small way we're going to make the world a better place" that may have been a bit lofty, but he's good at presenting a sense of mission, passion, emotion, and enthusiasm. Does that describe any teachers that you had, and that you still fondly remember?
BusinessWeek interview with Gallo
would be published. It's written by communications coach Carmine Gallo. In it, he tries to describe how to use some of Jobs' strategies in your own presentations.Gallo is aiming at a business audience (he also wrote 10 Simple Secrets of the World's Greatest Business Communicators
), but as he says in the book, Steve Jobs doesn't really sell computers and iPods - he sells an experience. Does this translate to a classroom? I think most of us also hope to inform, educate, and entertain, and some of us are equally theatrical - being concerned about our "script," use some props, and try to use strong visuals.
Oversimplified, Gallo notes five elements of Jobs' presentations that you might use to sell ideas.
HEADLINE(s) Short, Twitter-age main ideas (MacBook Air = the world's thinnest notebook)
SIMPLE SLIDES Simple, clean Apple products and simple, clean presentation slides that are more visual and devoid of bullet points. Gallo says the average PowerPoint slide has 40 words, but that Jobs might have 7 words in 10 slides.
DEMO(s) Jobs is into demonstrating a new product or feature by the 10 minute mark.
HOLY SMOKES MOMENT(s) It's tough to have what neuroscientists call an "emotionally charged event" in every class. (Steve Jobs doesn't have to present 180 days a year or every Monday and Wednesday in a lecture hall.) But, if you have one "mental post-it note" moment that students can take away... Okay, when he launched the iPod in 2001 and said, "In our own small way we're going to make the world a better place" that may have been a bit lofty, but he's good at presenting a sense of mission, passion, emotion, and enthusiasm. Does that describe any teachers that you had, and that you still fondly remember?
BusinessWeek interview with Gallo
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