The Fun Theory

The Fun Theory is a belief that the easiest way to change people's behavior for the better is by making it fun to do.

If you teach, you wouldn't have much trouble accepting this theory. The tough part is making it fun.

Volkswagen's turned a subway staircase in Stockholm, Sweden into a giant piano to show fun can trump conveniences like an escalator. (It made me think of Tom Hanks in Big.) The ad, created by DDB Stockholm, is part of VW's "Fun Theory" campaign. Can you get people to use the stairs instead of the escalator? Watch and see.

Do you have an idea that uses fun to change behavior? Enter now for the chance to win €2500.

I'm sure some corporate sponsor will pick up on the idea and sponsor something similar for educators to make learning fun. Right?


Trackback specific URI for this entry


Display comments as Linear | Threaded

No comments

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
BBCode format allowed
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.
To leave a comment you must approve it via e-mail, which will be sent to your address after submission.

To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.