I know that Facebook has generated a lot of talk about the metaverse, but the metaverse will be built and contain many companies and persistent virtual worlds. Those places will interoperate with one another. They will also interoperate with the physical world. Microsoft has described the metaverse as “a persistent digital world that is inhabited by digital twins of people, places and things.”
It will certainly create its own economy, much like what happened from the early days of the Internet. Many metaverse stories seem to portray as a leisure and game environment, but it will take in much more serious industries and markets. It will certainly include eventually finance, retail, health & fitness and others. (I think it will be incorporated into education too, but that will be an upcoming article.)
Do you recall when Niantic launched its very popular Pokemon Go in 2016? That launch moved the idea of merging the physical world and AR and VR experiences. I read recently that Niantic CEO John Hanke had once called the metaverse a “dystopian nightmare,” but now they are looking to create their own version that will be AR-focused. Their augmented reality development kit is called Lightship. It is intended to make it easier to build AR experiences.An article on gizmodo.com listed other companies besides Facebook and Niantic that are already building their way into a metaverse.
Microsoft announced efforts to pursue an enterprise, office-focused metaverse by integrating AR and VR from its Microsoft Mesh platform into Teams which it sees as a “gateway to the metaverse."
Nvidia's OmNVIDIA Omniverse™ is an open platform where creators, designers, researchers, and engineers can connect major design tools, assets, and projects to collaborate and iterate in a shared virtual space. The company's announcement shows it as part of their broader “omniverse” ambitions. Omniverse is their own branded name for the metaverse and I suspect other companies will also try to brand their part of the metaverse, although a true metaverse will contain all of them. The Internet contains many portals, platforms, domains, and websites, but they are all the Internet or World Wide Web.
Meta, which people consider something new, actually has years of experience building its VR and AR applications. They already have their Horizons Workrooms platform available as a free beta on the Oculus Quest 2. It is a virtual office space designed for workers at home, in the office, or anywhere else. (Note: The Oculus brand
NOTE: In October 2021, Facebook, Inc. announced that it would change its corporate name to Meta, and that the Oculus brand name would be phased out in 2022. Future VR hardware produced by the company is expected to fall under the "Meta" brand rather than Oculus, while "Horizon" will be used for immersive social experiences operated by Meta, including those previously operated under the Oculus brand.