Recently, Twitter owner Elon Musk officially changed the company’s famous bird logo to an “X” as part of a rebranding.
Musk acquired the platform for $44 billion late last year, He posted that the company would soon “bid adieu to the twitter brand and, gradually, all the birds.”
The following day his domain X.com sent people the same Twitter homepage which remains live with no other changes apparent other than the logo.
Musk's vision is for the transition from Twitter to X to turn the platform into what he calls an “everything app.” Twitter CEO Linda Yaccarino posted that X will be “centered in audio, video, messaging, payments/banking" and that it will be powered by artificial intelligence.
This transition began in April when court filings changed the name of Twitter Inc. to X Corp.
Musk wants tweets to be called “x’s,” though I predict that will take some time to take hold - if ever. Musk was asked what retweets would be called. He wrote that the “concept should be rethought" - meaning the word or the ability to repost something?
X.com is not a new domain. It was an online bank co-founded by Elon way back in 1999. X.com merged with competitor Confinity Inc. the following year to create an easy payment system. The merged company changed its name to PayPal, and then eBay bought PayPal for $1.5 billion in 2002, and in 2015, PayPal was spun off and became an independent company.
He shared a photo of the X logo projected onto the company’s headquarters Monday.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023