Free Apps Dominate Downloads

Posted by Kenneth Ronkowitz on

apps


If you look across all mobile platforms, nearly 90% all app store downloads this year will be free apps.

Add to that information from a report from Gartner that says that 90 percent of the apps that users pay for will cost less than $3. The report, "Market Trends: Mobile App Stores, Worldwide, 2012."

App downloads in 2011 were at the 24.94 billion mark from Google Play/Android Market, the Apple App Store, and others. Of those, 88.4 percent (about 22 billion) were for free apps, while about 2.9 billion were for paid apps.

This year? The forecast is for 83% growth with annual growth projected at 50 to 79 percent each year through 2016.

What does this mean for educators? As mobile continues to move into classrooms, sometimes only because students bring it there, we will find ourselves using more and more free and cheap apps rather than traditional, expensive software.

That makes money available from school budgets and from students' budgets that could be used in other ways. It also open the door to using more mobile technology without considering software cost as a critical factor.

Read more: Free Apps To Make Up 89 Percent of Mobile Downloads This Year



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