I came across this interesting post that aggregates "Essential (and Surprising) Social Media Statistics" by Bonnie Porter. The article's aim to to help inform social media strategies, but if you are in the almost half of the world that uses social media, these statistics should be of interest.
Why should we care? Because U.S. adults spend an average of 1 hour and 16 minutes each day just watching video on digital devices. Is that you? Well, 78% of people watch online videos every week. 55% watch every day.
As of May 2019, total worldwide population is 7.7 billion, therefore 57 percent of the world’s population is on the internet. More people are online than those who aren’t online.
45 percent of the world is on social media
If you have the internet, there’s an 80 percent chance you have a social media account, too.
User numbers on social media platforms change all the time and it's difficult to distinguish registered users versus active users (define "active"?) but these recent numbers are probably accurate as a group of the 10 biggest platforms.
- Facebook — 2.4 billion users
- YouTube — 1.9 billion users
- WhatsApp — 1.6 billion users
- Instagram (tie) — 1 billion users
- WeChat (tie) — 1 billion users
- TikTok — 800 million users
- LinkedIn — 610 million users
- Reddit — 542 million users
- Twitter — 330 million users
- Pinterest — 265 million users
The article also includes closer looks at the top 5. You might be surprised that 90 percent of Instagram users are younger than 35, so it joins Snapchat and TikTok as one of the young demographics social networks.
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