In one survey, 94 percent of students Yes to the statement: Prior to considering a school, I examine its website. That is not surprising and we know that an attractive, clear website does a lot to sell the school and promote its brand.
Mix that into globalization and internationalization and you have to consider where your website stands with an international audience.
The emergence of the "knowledge society," online programs and the use of English as the lingua franca for scientific communication are all connected to globalization. Universities often have international interests. Those include everything from study abroad for its American students, international student recruitment and enrollment, research and scholarly collaboration, and programs that have international and intercultural dimension.
Clearly, there is more here than just the look of a website because with an international interest you need to provide and attract prospective and current students, prospective and current faculty, researchers, parents, alumni, and employers while accurately reflecting the institution's style, activities, and reputation.
Much more on this, along with "Best Practices in Institutional Websites for International Visibility" by Dr. Gabriela Geron, EDUCAUSE
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