The question I most often get from college administrators and faculty is the most basic one: Why should we offer a MOOC? 

The Silicon Valley Business Journal published a story about Santa Clara University's MOOC (on Canvas Network). That course, Business Ethics for the Real World, outlined several objectives for the offering.

Three of those objectives are ones that aren't always the first things that come to mind when considering a MOOC offering. Some have to do with branding and promoting the school and their programs. For example, Santa Clara was hoping to expand their reach to a global audience. They also wanted to demonstrate expertise in the field.

Another objective is less "promotional" but is both self-serving and for the good of education. One would hope that many schools will consider MOOC offering as a way to explore the opportunities afforded by new learning technologies.


Trackback specific URI for this entry


Display comments as Linear | Threaded

No comments

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
BBCode format allowed
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.
To leave a comment you must approve it via e-mail, which will be sent to your address after submission.